Verato is a company that offers a cloud-based matching platform that links and matches identities across disparate databases or organizations with the highest accuracy rates in the industry.

Verato approached me because they needed their brand and collateral to make them look sophisticated and technology advanced. I infused the color orange to their existing color palette, to convey boldness without being aggressive. The result was phenomenal. The new website and new collateral reflects Verato’s personality in a clean and sophisticated manner.

The challenge was searchability as the previous logo did not reflect their services. We worked closely with Selina McPerson, VP, Hatch Apps. We held a creative kick off to define brand attributes and spent time doing competitive research. A new brand was born!

As part of the marketing strategy, we created digital banners to introduce the new brand, and print collateral for events to drive those in-person impressions to their digital channels.

Our rebranding was featured on Technically DC. Read more..