The challenge was searchability as the previous logo did not reflect their services. We worked closely with Selina McPerson, VP, Hatch Apps. We held a creative kick off to define brand attributes and spent time doing competitive research. A new brand was born!

As part of the marketing strategy, we created digital banners to introduce the new brand, and print collateral for events to drive those in-person impressions to their digital channels.

Our rebranding was featured on Technically DC. Read more..

About the Author jeimyro

As a creative director I worked with organizations of every size, turning their visions into effective, insightful and focused driven creative. I have 16 years of experience as a designer and creative director. I enjoy mentoring designers, creating the right environment for a successful creative piece.

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