The challenge was searchability as the previous logo did not reflect their services. We worked closely with Selina McPerson, VP, Hatch Apps. We held a creative kick off to define brand attributes and spent time doing competitive research. A new brand was born!
As part of the marketing strategy, we created digital banners to introduce the new brand, and print collateral for events to drive those in-person impressions to their digital channels.
Our rebranding was featured on Technically DC. Read more..